The International Tourism Fair (ITF) is one of the key business pillars of the Belgrade Fair and the entire Serbian tourism industry. Tourism has a significant impact on the economy and acts as a strong driver of economic growth and development, creating synergy among related sectors and contributing to the overall prosperity of the country. The Belgrade Tourism Fair, as the most visited tourism fair in the region and beyond, through a large number of business guests and B2B activities, constitutes a significant market of several tens of millions of potential tourists.

Due to exclusive fair prices, first-minute offers, and packages with numerous benefits, the Tourism Fair has been for years, a favorite annual landmark for visitors, providing a selection of arrangements and destinations, as well as an overview of everything the tourism sector has to offer. Promotions of popular and available arrangements, attracting visitors and travelers to new destinations, and stimulating economic activities during the fair days, subsequently reflect on the entire tourism year, which is usually marked by the ongoing Tourism Fair.